Identity Group was launched in 2004,

It has carved a niche for itself in the eyewear industry with products that are both unique and affordable. We are headquartered in SE Florida, were we manufacturer & distributes quality 100% UVA/UVB & polarized sunglasses, readers & accessories. The sunglasses are sporty, classic, fashionable and durable. Our affordable sunglasses are unisex, each with its own unique look and characteristic, all offered in a wide range of frame and lens colors.  Whether you’re looking for men’s sunglasses, or styles with a feminine flair, we’ve got you covered. We even offer and have an awesome collection of kid’s sunglasses available in bright colors and cool patterns irresistible to mini-sized sun lovers.

Don’t Ever Leave Home Without your Shades

We sell throughout North America, Caribbean & South America.

Identity offers both proprietary & licensed branded products:

-Identity 100% UVA/UVB

-Pacific Edge Polarized

-Margaritaville Polarized

-Landshark Polarized

-Australian Gold Polarized

All Identity products are quality tested & FDA approved. Identity Group offers great pricing, free display programs, superior customer service, & fast order turnaround.

Identity Group Brands

Identity Products

identity polarized sunglasses reflects that same level of quality and protection with modern styling for adults of all.

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Pacific Edge Products

All our Pacific Edge series of sunglasses are Polarized lenses that are lightweight & thin.

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Licensed Brands

Margaritaville Products

Our line of Margaritaville sunglasses lets you take in the rays of sunshine with a Caribbean feel.

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Landshark Products

Our line of Landshark sunglasses sets yourself to party and surfing along the waves of ocean.

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Australian Gold Products

Our line of Australian Gold polarized sunglasses reflects that same level of quality and protection.

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Ready to view our brands…

Please take a look at our latest product catalogs from our 4 company brands: Identity, Pacific Edge, Margaritaville, Landshark & Australian Gold Brands. view all our new styles available.